Nestled in the embrace of the majestic Luoxiao Mountains, a wisp of tea fragrance from Suichuan, Jiangxi, has traversed a thousand years, carrying the timeless essence of Gouguyou Tea — a “green gold” rich in cultural heritage and exceptional quality.
Now, this century-old national geographical indication brand is embracing the digital era with unprecedented ambition. By building an integrated business system that connects the entire value chain — production, supply, sales, quality, traceability, and finance — Jiangxi Gouguyou Tea Group is launching a deep digital transformation, infusing modern energy into its long-standing tradition and writing a new chapter in high-quality development.
01 From “Tea Fields” to “Tea Cups”: Building a Fully Transparent Production Chain
In traditional tea production, fragmented information often makes it difficult to trace product origins. Gouguyou Tea Group understands that quality begins at the source.
To ensure that, the company has pioneered the deployment of an IoT “Smart Tea Garden” system in its core growing regions.
Sensors scattered across the tea fields act like sensitive “nerve endings,” continuously collecting key data such as soil temperature and humidity, sunlight intensity, and rainfall levels. These are transmitted in real-time via 5G to the integrated business platform.
Now, instead of relying on intuition, agronomists make decisions based on data-driven insights, scientifically determining irrigation, fertilization, and crop protection strategies — achieving a leap from “experience-based” to “data-based” cultivation.
Once the fresh leaves are picked, each one receives a unique digital ID.
From initial processing — withering, fixation, rolling, shaping, to refining — every step’s operator, equipment parameters, environment data, and processing duration are automatically and continuously recorded.
Managers can monitor all production lines via a centralized dashboard, enabling real-time supervision and smart scheduling. This not only boosts production efficiency but also preserves Gouguyou’s traditional craftsmanship — achieving a perfect fusion of standardization and artisanal quality in the digital realm.
02 Smart Supply Chain: Enabling Seamless Coordination from Raw Leaf to Finished Tea
The tea industry’s long and complex supply chain often results in information silos. Gouguyou Tea Group’s integrated system bridges these gaps across procurement, warehousing, and logistics.
At the procurement end, the system directly connects with upstream farmers and cooperatives.
Through the company’s WeChat public platform, tea farmers can check real-time purchase prices, schedule delivery times, and receive automated payments — ensuring fairness, transparency, and stable supply of high-quality raw materials.
For warehouse management, the Group has implemented a WMS (Warehouse Management System) combined with a smart 3D storage system.
Each batch of raw or finished tea is assigned a barcode that tracks variety, grade, batch number, storage time, and location. When transferring or shipping goods, the system automatically generates the optimal picking route based on FIFO (first-in, first-out) principles — increasing warehouse efficiency by over 50% and achieving 99.9% inventory accuracy.
03 Unified Omnichannel Sales: From “Fragmented Channels” to “Integrated Operations”
Amid consumer upgrades and diversified sales channels, Gouguyou Tea Group faced the challenge of managing e-commerce, physical stores, distributors, and corporate/government clients simultaneously.
Previously, data fragmentation and inconsistent pricing led to inefficiencies and customer dissatisfaction.
Now, with its one-platform, one-database, unified-scheduling approach, the Group operates under a new omnichannel ecosystem.
All orders — whether from Tmall flagship stores, regional distributors, or corporate buyers — are consolidated in a central order management system.
The platform automatically assigns the optimal warehouse and logistics route based on inventory levels, cost, and delivery time — ensuring local fulfillment and faster delivery, while significantly reducing operational costs and improving customer satisfaction.
Inventory coordination has also been revolutionized.
Instead of managing separate stockpiles for online and offline stores, Gouguyou Tea now operates with a real-time, unified inventory pool.
If a best-selling product runs out online, the system automatically checks nearby store stock, offering “order online, pick up in-store” or “store transfer and direct delivery” options — maximizing inventory utilization and minimizing out-of-stock losses.
04 Quality First: A Digital Fortress for End-to-End Quality Control
For Gouguyou Tea, quality is life itself.
Its integrated system embeds a robust Quality Management (QMS) module throughout every stage of production, creating an unbreakable digital fortress for quality assurance.
At the source, the system automatically detects and flags risks such as pesticide residues or heavy metals — rejecting any substandard raw material.
During production, Critical Control Points (CCP) are tightly monitored, with the system issuing real-time alerts for any deviations, ensuring consistent process quality.
Before shipment, every batch undergoes strict laboratory testing, with results automatically linked to batch numbers for permanent traceability.
Consumers can scan the QR code on the packaging to instantly “travel” back to the tea gardens — viewing details about growing conditions, harvest dates, processing steps, and quality reports.
This level of transparency not only builds consumer trust but also protects the reputation of the Gouguyou Tea brand — a true national treasure of Chinese tea culture.
05 Business-Finance Integration: Precision Management and Strategic Decision-Making
Traditionally, financial departments worked reactively, handling data only after business activities concluded.
Now, with the Yonyou BIP-ERP system, Gouguyou Tea Group achieves real-time business-finance integration.
Every transaction — from raw leaf purchase to product sales or equipment depreciation — automatically updates the general ledger, receivables/payables, and cost accounting modules.
This transformation allows management to instantly access multidimensional operational data — such as profit margins by product line, sales performance by region, and cost breakdowns by production stage.
Financial analysis has evolved from post-event accounting to predictive and real-time decision-making, empowering strategic investments, cost optimization, and performance evaluation.
With the convergence of capital flow, logistics, information flow, and data flow, the Group now operates like a finely tuned machine — efficient, synchronized, and intelligent.
06 Writing the Future of Tea with Data and Intelligence
Jiangxi Gouguyou Tea Group’s digital transformation is far more than a technological upgrade — it is a deep management and operational revolution.
By establishing an integrated digital nervous system, the company has transitioned from human-led management to data-driven governance, and from experience-based decision-making to intelligent operations.
This transformation not only fulfills the Group’s internal drive for efficiency and competitiveness but also demonstrates its commitment to preserving and modernizing a national cultural heritage.
Through digital empowerment, Gouguyou Tea now offers greater consistency, stronger brand recognition, and deeper cultural resonance.
Looking ahead, the Group will continue to advance its digital transformation, exploring cutting-edge applications of AI, big data, and blockchain across the tea industry — aiming to become a benchmark for intelligent, modern Chinese tea enterprises, and allowing the thousand-year aroma of Gouguyou Tea from Jiangxi to shine ever brighter on the global stage.
