As global industrial and supply chain landscapes continue to evolve, digital transformation and artificial intelligence are reshaping the way enterprises operate globally. Facing increasingly complex overseas regulatory requirements and challenges in localized operations, how to leverage digital intelligence to achieve compliant operations and efficient management has become a key concern for Chinese enterprises expanding into international markets.
Exploring New Digital Pathways for Global Expansion
On July 17, 2026, the “Empowering Global Expansion with Digital Intelligence — 2026 China Enterprise Globalization Exchange (Qingdao)” was successfully held at Qingdao Zhanshan Garden Hotel.
The event was jointly organized by Yonyou Europe and Yonyou Qingdao Branch, with support from China Merchants Bank Qingdao Shinan Branch. Representatives from overseas institutions, industry experts, and executives from local enterprises in Qingdao gathered to discuss global expansion strategies, tax and financial compliance, cross-border financial services, and AI-driven digital transformation.
Focusing on the practical challenges faced by Chinese enterprises expanding overseas, the event provided a platform connecting international experts, financial institutions, and local enterprises to explore new approaches for global growth.
01 Opening Remarks
At the beginning of the event, Mr. Shen Hao, General Manager of Yonyou Qingdao Branch, delivered the welcome speech.
Mr. Shen highlighted that Qingdao has a strong foundation in international trade, with many local enterprises gradually expanding into European markets. However, differences in overseas tax regulations, cross-border data governance requirements, and challenges in coordinating domestic and international operations continue to impact enterprise growth.Leveraging its global presence, Yonyou will continue to provide digital solutions aligned with overseas business environments and local regulatory requirements, empowering Qingdao enterprises to expand globally with confidence through the Yonyou BIP digital intelligence platform.
Mr. Shen Hao General Manager, Yonyou Qingdao Branch
02 Building a Global Operations System:
Digital Transformation Pathways for Chinese Enterprises Expanding Overseas
Mr. Jin Xiaoxu, China Enterprise Globalization Solution Expert at OBU, delivered a keynote speech titled “Building a Global Operations System: Digital Transformation Pathways for Chinese Enterprises Expanding Overseas.”
Combining global business trends with practical examples of Chinese enterprises’ international expansion, Mr. Jin analyzed key challenges faced by multinational companies in organizational management, global supply chain coordination, and multi-country financial management.
He proposed leveraging integrated ERP systems to connect domestic and overseas business operations, establish unified group management capabilities, and build a strong foundation for sustainable global operations.
Mr. Jin Xiaoxu China Enterprise Globalization Solution Expert, OBU
03 Building a New Era of Cross-Border Operations: Tax Compliance, Intelligent Governance, and Value Creation
Ms. Wang Feifei, Presales Expert at Yonyou Europe, delivered a keynote speech titled “A New Era of Cross-Border Operations: Tax Compliance, Intelligent Governance, and Value Creation.”
Following the global market insights shared in the previous session, Ms. Wang provided a more practical perspective on overseas compliance challenges.
She highlighted that global regulatory environments have entered a new phase driven by data, transparency, and real-time supervision. Overseas taxation, financial regulation, and compliance requirements are becoming increasingly stringent. Multinational enterprises must not only follow unified group management standards but also continuously adapt to changing local regulations.
For Chinese enterprises expanding overseas, a new governance model based on ERP + AI + Governance is essential. By establishing intelligent digital platforms aligned with overseas regulatory requirements, enterprises can achieve automated tax reporting, transparent financial management, and proactive risk management, reducing compliance risks while unlocking greater business value.
Ms. Wang Feifei Presales Expert, Yonyou Europe
04 Global Business Strategies for Chinese Enterprises in the New Era
From a financial perspective, Mr. Li Xu, Cross-Border Product Manager at China Merchants Bank Qingdao Shinan Branch, delivered a keynote speech titled “Global Business Strategies for Chinese Enterprises in the New Era.”
Focusing on critical business needs such as overseas settlement, investment and financing, and foreign exchange risk management, Mr. Li introduced integrated cross-border financial solutions and explained how China Merchants Bank supports Qingdao enterprises in ensuring secure cross-border transactions and efficient global financial operations.
Mr. Li Xu Cross-Border Product Manager, China Merchants Bank Qingdao Shinan Branch
05 New Momentum for Globalization: How Yonyou AI Empowers Digital Transformation for Global Expansion
Finally, Mr. Wang Zumin, Senior Consultant of Yonyou Qingdao Solution Consulting, shared insights from the perspective of enterprise AI, focusing on how artificial intelligence empowers overseas expansion and digital transformation.
He introduced how Yonyou AI integrates into key business areas including finance, procurement, human resources, and supply chain management. Through intelligent reporting, risk identification, and automated workflows, AI helps enterprises reduce operational costs and inject new momentum into global growth through digital innovation.
Mr. Wang Zumin Senior Consultant, Yonyou Qingdao Solution Consulting
Moving Forward Together Toward Global Growth
Following the keynote sessions, participants entered a networking session. Enterprise executives engaged in face-to-face discussions with Yonyou experts and China Merchants Bank representatives, exchanging views on practical topics including overseas factory establishment, international financial accounting, cross-border fund flows, and digital system selection.
Based in Europe, Connecting the World. This exchange focused on the key concerns of enterprises expanding overseas, particularly compliance implementation and digital management transformation. It provided companies seeking global growth with practical insights into regional regulations and multinational management practices.
Looking ahead, Yonyou Europe will continue working with Yonyou’s global resource network and local financial partners to develop digital solutions tailored to European business ecosystems and enterprise value chains.
By helping companies overcome cross-border challenges, establish sustainable overseas operations, and achieve agile growth, Yonyou aims to support enterprises in navigating global markets with greater confidence and resilience.
