Recently, GITEX GLOBAL 2025 concluded successfully at the Dubai World Trade Centre. As one of the world’s top three most influential technology exhibitions, this year’s event brought together over 5,000 tech enterprises and 200,000 industry participants from around the globe, spotlighting cutting-edge innovations in artificial intelligence, cloud computing, and the digital future.
Yonyou MENA (Yonyou Middle East and North Africa) actively participated in this grand international event. Leveraging this world-class platform, Yonyou showcased its localized enterprise cloud service solutions tailored for the Middle East and North Africa (MENA) region. The company further strengthened its strategic presence and ecosystem partnerships across the region, laying a solid foundation for its long-term market expansion.
Intelligence for the Future · Co-Creating a New AI Ecosystem
At this year’s exhibition, Yonyou presented under the theme “Intelligence for the Future · Co-Creating a New AI Ecosystem.”
The company focused on demonstrating the AI capabilities of the Yonyou BIP Intelligent Business Platform, highlighting Yonyou’s cutting-edge achievements in the field of enterprise-grade AI.
By deeply integrating intelligent forecasting, process automation, and natural language processing, Yonyou provides full-scenario intelligent support across finance, human capital, supply chain, intelligent manufacturing, and tax compliance.
Addressing the unique challenges of the Middle East market, Yonyou has developed solutions centered on global financial collaboration, seamless ZATCA e-invoicing compliance, and multi-currency cash management, effectively tackling key regional pain points in regulatory compliance, cross-border operational efficiency, and group-level governance.
At the booth, Yonyou conducted scenario-based demonstrations, vividly showcasing how AI reshapes enterprise operations — from automated invoice processing and intelligent compliance report generation to multi-source data-driven cash flow forecasting and supply chain risk prediction.
These tangible outcomes not only reflect Yonyou’s deep expertise in integrating leading AI technology with enterprise business processes but also underscore its core value proposition: empowering Middle Eastern clients to achieve intelligent decision-making and sustainable growth in a complex business landscape.
Strategic Partnerships and Ecosystem Collaboration
During the exhibition, Yonyou MENA hosted multiple strategic signing ceremonies with regional partners, establishing collaborations in ecosystem development, industry innovation, training and certification, and channel expansion.
• Yonyou MENA and Westlake signed the “YonBIP Successful Go-Live Report.”
(Left: Yao Shaoteng, IT Director, MUMUSO; Right: Guan Xuehui, General Manager, Yonyou MENA)
• Yonyou MENA and Foresee Solutions signed a Memorandum of Understanding (MOU).
(Left: Nizar Badwan, CEO, Foresee Solutions; Right: Guan Xuehui, General Manager, Yonyou MENA)
• Yonyou MENA and Metaworld Consultant signed a Memorandum of Understanding (MOU).
(Left: Abby Liang, Founder, Metaworld Consultant; Right: Guan Xuehui, General Manager, Yonyou MENA)
On October 13, during the themed seminar “AI-Driven Enterprise Growth”, Yonyou and ecosystem partners’ experts shared insights on the practical application of AI in digital transformation, exploring how businesses can leverage AI for process automation, smarter decision-making, and core competitiveness.
Yonyou’s forward-looking perspective and hands-on practices in AI-powered digital transformation sparked strong interest and confidence among enterprises pursuing intelligent upgrades.
Advancing Global Expansion
The Middle East represents a key strategic region in Yonyou’s Globalization 2.0 strategy.
Since officially entering the market in 2023, Yonyou has prioritized deep localization as its core approach, continuously investing in and strengthening its regional operations.
Today, Yonyou MENA has established a comprehensive local team comprising industry experts and technical professionals, covering the entire customer journey — from consulting and solution implementation to long-term maintenance and support.
On the product side, Yonyou has not only achieved full Arabic language support but also conducted in-depth compliance adaptations and functional pre-configurations tailored to Gulf countries, ensuring that enterprises seamlessly meet stringent local regulatory requirements.
These milestones signify that Yonyou has moved beyond simple market entry — building a sustainable, locally rooted capability for long-term service and growth in the Middle East.
Looking Ahead
Leveraging the momentum of GITEX 2025, Yonyou MENA will continue to take innovation as its engine and ecosystem collaboration as its bridge, working hand in hand with global partners to build an open, intelligent, and win-win digital ecosystem.
The company remains committed to providing regionally optimized digital solutions for enterprises across the Middle East and Africa, empowering clients to achieve sustainable, high-quality, and intelligent growth.
About GITEX
Since its inception in the 1980s, GITEX (Global) has evolved into one of the largest and most influential technology and startup exhibitions in the world.
The 2025 edition was held across two major venues — the Dubai World Trade Centre and Dubai Harbour — spanning over 40 exhibition halls and covering frontier fields such as artificial intelligence, cloud computing, cybersecurity, smart manufacturing, digital cities, and biotechnology.
The event attracted participants from over 170 countries and regions, including government agencies, tech giants, startups, investors, and industry leaders, serving as a vital platform for technological innovation, industry collaboration, and international cooperation.
For participating companies, GITEX is not just a stage for showcasing the latest products and solutions — it is also a gateway to expanding into the Middle East and Africa, strengthening ecosystem partnerships, and staying aligned with the global pulse of technological progress.
