{"id":5693,"date":"2024-05-01T03:22:00","date_gmt":"2024-05-01T03:22:00","guid":{"rendered":"https:\/\/yonyou.eu\/?post_type=news-and-events&p=5693"},"modified":"2024-11-13T15:43:23","modified_gmt":"2024-11-13T15:43:23","slug":"12-trends-the-food-industry-needs-to-watch-out-for-in-2017","status":"publish","type":"news-and-events","link":"https:\/\/yonyou.eu\/hu\/news-and-events\/12-trends-the-food-industry-needs-to-watch-out-for-in-2017\/","title":{"rendered":"12 trend, amire az \u00e9lelmiszeriparnak figyelnie kell 2017-ben"},"content":{"rendered":"
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A mai \u00f6sszekapcsol\u00f3d\u00f3 glob\u00e1lis gazdas\u00e1gban a technol\u00f3gia sz\u00e1mos ipar\u00e1gban, bele\u00e9rtve az \u00e9lelmiszer- \u00e9s italipart is, \u00e1that\u00f3 \u00e1talakul\u00e1st id\u00e9z el\u0151, ahol a v\u00e1ltoz\u00e1sok sz\u00e1mos el\u0151tten zajlanak \u2013 a termel\u00e9st\u0151l \u00e9s az eloszt\u00e1st\u00f3l kezdve eg\u00e9szen a kiskereskedelemig \u00e9s a fogyaszt\u00e1sig.<\/p>\n

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Emiatt fontos, hogy az \u00e9lelmiszeripari v\u00e1llalkoz\u00e1sok jobban figyelembe vegy\u00e9k a v\u00e1ltoz\u00f3 k\u00f6rnyezetet, hogy megfelel\u0151 strat\u00e9gi\u00e1kat dolgozhassanak ki a j\u00f6v\u0151re n\u00e9zve; hogy mi\u00e9rt \u00e9s hogyan v\u00e1ltoznak a dolgok, \u00e9s hogyan befoly\u00e1solhatj\u00e1k mindezt.<\/p>\n

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Mik\u00f6zben az elk\u00f6vetkez\u0151 \u00e9vre k\u00e9sz\u00fcl\u00fcnk, \u00edme 12 kulcsfontoss\u00e1g\u00fa ipar\u00e1gi trend, amelyeken az \u00e9lelmiszer- \u00e9s italgy\u00e1rt\u00f3 v\u00e1llalatoknak el kell gondolkodniuk:<\/p>\n

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1. Globalisation<\/strong>
As the world is more connected today, global megatrends \u2013 such as climate change, urbanisation, digitisation and demographic change are transforming society and the way we do business. In a world without borders, staying on-top of issues means being able to adapt faster. Globalisation is also making food supply chains more complex than ever before.<\/p>\n

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2. Food security<\/strong>
The security of food supply is being challenged. Price spikes, availability of food and the integrity of supply are a concern as global food demand grows. Solutions will continue to be linked to trade, regulation, technology, infrastructure and increased collaboration between the public and private sectors.<\/p>\n

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3. Scandals<\/strong>
Fake food, contamination, safety and quality failures, ethical and environmental concerns cost money and damage trust. Bad news travel fast, and will quickly influence today\u2019s social media addicted consumers. The scrutiny on your food supply chain and focus on brand value goes a long way in protecting the brand.<\/p>\n

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4. Rules and Regulations<\/strong>
Regulations are increasing worldwide from governments and industry bodies as they respond to the surge in supply chain failures \u2013 but what is notable is that food companies are going beyond compliance to win trust.<\/p>\n

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5. Differentiation<\/strong>
Food trust is not about playing defense but offence. In the midst of a rapidly disrupted marketplace, opportunities are abound. Food companies must seize these opportunities in order to not only differentiate themselves from their competitors. It is key to communicate to consumers that you are at the forefront of the change.<\/p>\n

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6. Investment<\/strong>
Big food companies are investing millions in integrating and purchasing whole supply chains to improve oversight, control and integrity.<\/p>\n

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7. Technology<\/strong>
We are now equipped with smarter technology to manage data from farm to fork. This can help improve supply chain traceability and transparency, which is at the heart of building trust in food.<\/p>\n

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8. Economic power<\/strong>
Consumers in the region are increasingly affluent and this growth of maturing economies is expanding consumer markets. Closer to home, for instance, is the Halal food market \u2013 where consumers are now more conscious about food sources, variety and quality.<\/p>\n

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9. Consumers<\/strong>
Disruption from consumers is becoming more prominent than that of industry competitors. Changing taste and growing customer expectations will continue dictating the fortunes of food companies \u2013 who must meet these demands or risk losing preference.<\/p>\n

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10. Millennials and Mobile Commerce<\/strong>
The game is changing \u2013 demand for organic, sustainably sourced, ethically traded and healthy food is rising, spurred by millennials and more conscious consumers. Mobile devices are researching and publishing more tools, as millennial shoppers is making mobile commerce an online shopping tool of choice.<\/p>\n

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11. Connectivity<\/strong>
The ability for consumers to connect themselves to more data is empowering them. There is a growing trend for consumers to want direct links to the companies that grow and produce their food. Companies are collecting more data and using it to feed customers with the information they crave.<\/p>\n

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12. Keep up the good work<\/strong>
To sum up the year, it has been heartening to see the industry mature to understand that food trust goes beyond just food safety but includes food integrity. We have seen more food and beverage industry players put greater effort in ensuring food trust in their offerings and leveraging opportunities to deliver their brand promise and continue to build consumer trust.<\/p>\n

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Mik\u00f6zben egy \u00fajabb \u00e9vet \u00fcnnepl\u00fcnk, Szingap\u00far \u00e9lelmiszeripar\u00e1nak siker\u00fclt meg\u0151riznie a biztons\u00e1gos \u00e9s min\u0151s\u00e9gi \u00e9lelmiszerek h\u00edrnev\u00e9t, de ez nem jelenti azt, hogy ne \u00fclhetn\u00e9nk a bab\u00e9rjainkon. Az ipar\u00e1gnak tov\u00e1bbra is alkalmazkodnia \u00e9s n\u00f6vekednie kell h\u00edrnev\u00e9nek meg\u0151rz\u00e9se \u00e9rdek\u00e9ben.<\/p>\n

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Forr\u00e1s: PwC Szingap\u00far<\/p>\n

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In today\u2019s interconnected global economy, technology is driving pervasive disruption in many industries, including food & beverage, where change is taking place on many fronts \u2013 from production, distribution all the way to retail and consumption.<\/p>","protected":false},"featured_media":922,"template":"","news-category":[38],"class_list":["post-5693","news-and-events","type-news-and-events","status-publish","has-post-thumbnail","hentry","news-category-news-highlights"],"_links":{"self":[{"href":"https:\/\/yonyou.eu\/hu\/wp-json\/wp\/v2\/news-and-events\/5693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yonyou.eu\/hu\/wp-json\/wp\/v2\/news-and-events"}],"about":[{"href":"https:\/\/yonyou.eu\/hu\/wp-json\/wp\/v2\/types\/news-and-events"}],"version-history":[{"count":4,"href":"https:\/\/yonyou.eu\/hu\/wp-json\/wp\/v2\/news-and-events\/5693\/revisions"}],"predecessor-version":[{"id":10648,"href":"https:\/\/yonyou.eu\/hu\/wp-json\/wp\/v2\/news-and-events\/5693\/revisions\/10648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yonyou.eu\/hu\/wp-json\/wp\/v2\/media\/922"}],"wp:attachment":[{"href":"https:\/\/yonyou.eu\/hu\/wp-json\/wp\/v2\/media?parent=5693"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/yonyou.eu\/hu\/wp-json\/wp\/v2\/news-category?post=5693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}